Prime Video Ads Frustrate Indian Subscribers During The Family Man Season 3
Amazon Prime Video’s decision to introduce advertisements for all subscribers in India has triggered widespread frustration—especially as viewers tuned in to watch the much-awaited The Family Man Season 3. What was supposed to be an exciting return of one of India’s most popular spy thrillers has instead turned into a heated debate about subscription value, ad policies, and the future of streaming services in the country.
Prime Video Ads Roll Out in India Starting June 17, 2025
On June 17, 2025, Prime Video formally began showing limited advertisements to every subscriber across India. This includes users subscribed through:
- Monthly plans
- Quarterly plans
- Annual plans priced up to ₹1,499
According to Amazon, the decision aims to fund more original content and scale up premium Indian shows and movies while keeping subscription prices competitive. The platform claims that the volume of ads will remain “significantly lower than cable TV or free OTT services.”
However, this assurance hasn’t convinced most users—especially those who subscribed expecting a completely ad-free experience.
Four to Six Ads Per Episode Irritate Fans of The Family Man
As soon as The Family Man Season 3 dropped, viewers noticed that each episode included 4–6 ad breaks, lasting 10–20 seconds each.
Many fans took to social media platforms like X, Instagram, and Reddit, calling the streaming experience:
- “Annoying and disruptive”
- “Worse than watching cable TV”
- “Unfair after paying for an annual plan”
Several users expressed disappointment that the platform introduced ads right when a blockbuster show returned, making binge-watching unpleasant.
This is the first time Indian Prime Video subscribers have seen mandatory ads, and the timing—during a major release—added fuel to the ongoing backlash.
Comparison With Competitors: Netflix Remains Ad-Free in India
Another major reason behind the outrage is that customers compare Amazon Prime Video with Netflix, which continues to offer 100% ad-free streaming in India across all its plans.
Many users stated that if they must watch ads, they might as well:
- Switch platforms
- Reduce their Prime Video usage
- Stop renewing their subscription
- Turn to piracy, which historically increases when streaming becomes inconvenient
This negative comparison is now one of the biggest PR challenges for Amazon in the Indian market.
Ad-Free Add-On Feels “Unfair” to Existing Subscribers
To remove ads, Prime Video launched a paid add-on titled Prime Video Ad-Free, costing:
- ₹699 per year, or
- ₹129 per month
But many users say paying extra for an ad-free experience feels like double billing. They argue:
- They already spent ₹1,499 on an annual Prime membership
- Benefits like fast delivery have nothing to do with ads during streaming
- The add-on should have been included for longtime subscribers
This sentiment is especially strong among viewers who subscribed specifically for popular shows like The Family Man, Mirzapur, and Paatal Lok.
The Family Man Season 3: A Blockbuster Overshadowed by Ads
Unfortunately, the gripping plot of The Family Man Season 3—which features new threats, international espionage, and Manoj Bajpayee’s powerful return as Srikant Tiwari—has been overshadowed by the controversy surrounding ads.
Many fans report that suspenseful scenes lose impact due to unexpected ad interruptions.
Even though the show itself has received positive reviews, the viewing experience is what dominates online conversations.
Why Amazon Introduced Ads in India
Prime Video claims the introduction of ads is part of a global strategy aimed at:
- Increasing revenue
- Supporting original Indian productions
- Keeping subscription fees lower compared to competitors
- Offering advertisers a new digital marketplace
This model is already active in the US and Europe. India is among the newest markets added to the strategy.
Will Users Accept the Change or Move Away?
The next few months will reveal whether Amazon’s gamble pays off. Indian subscribers are extremely price-sensitive, but they also expect full value for money.
If the backlash continues, Prime Video may need to:
- Reduce the number of ads
- Offer discounts on the ad-free add-on
- Create tier-based plans
- Improve transparency in communication
Otherwise, the platform risks losing a significant chunk of its subscriber base
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